Promotions & Campaigns

 

Kiwi Rubber Essentials

Family Planning’s summer 2010/11 campaign Kiwi Rubber Essentials was designed to normalise and demystify condoms in a humorous way.

New Zealand has concerning rates of sexually transmissible infections, and we know that correctly using condoms is a simple and effective way to avoid catching and transmitting most STIs.

The campaign was based on work by Dr Virginia Braun, looking at our sense of national identity.

Family Planning would like to see condoms, and looking after your own and your partners’ sexual health as strong a part of Kiwi culture as wearing jandals and gumboots.

Order a Kiwi Rubber Essentials poster from our online shop
Order a Kiwi Rubber Essential t-shirts from our online shop

 

It's about Mana

Family Planning’s "It's about Mana" programme draws upon elements of the "My strength is not for hurting" campaign, an anti-rape campaign focussing on young men, which originated in the United States. We have also drawn on Moira Carmody's work on the "ethical bystander".

We wanted a programme that would complement the "It's not ok" campaign. We also wanted something that was distinctly New Zealand, and that came from a strengths perspective, prompting young men to make positive choices about how to behave in relationships.

We talked about key concepts underlying the programme – behaving with dignity, respect, being strong and using strength positively and for good, encouraging and challenging others, being admirable. Using 'Mana' was suggested by our Māori health promoters. We think it encapsulates the purpose of the programme and is core to the behaviours and critical thinking we want to grow in young men.

Download the programme overview and key messages (PDF, 2 pgs, 593KB) 
Download key message and prompts (PDF, 6 pgs, 1300KB)
Download It's about Mana group activities (PDF, 1 pg, 580KB)
Download ideas for parents and whanau (PDF, 7 pgs, 620KB)
Order an It's about Mana poster from our online shop

 

Upd@te Me

This programme was developed for 40+, heterosexual people getting back into dating and relationships. Often people find it difficult to get back in the dating game may need an Upd@te after a marriage or long-term relationship has ended, or if someone has been single for some time.

Download a free copy of Upd@te Me